by admin on Nov.15, 2009, under marketing
property is the business of looking for buyers and sellers of properties. Potential buyers are called leads. Although there is an argument about which approach is better, a balance between the two marketing strategies is advised.
A yuppie or a techie will surely check out internet real estate marketers for their sources. Prospective leads that are unsure might be convinced by cold calls and other aggressive marketing strategies. All of these are going to be your property leadsif you set out to do all of these various marketing strategies:
1. Print media
2. Radio
3. Television
4. Yellow signs
5. Internet marketing
6. Cold calling
7. Aggressive marketing
It implies a kind of structure in the process of marketing, buying, and selling.
Whether a low end property a mid-level property or a high end property they can all be advertised with flyers and radio ads, ugly yellow signs or can be advertised in home magazines.
Why Must I Pay Upfront?
by admin on Oct.04, 2009, under business
With the changes over the past year, it is now necessary to pay for appraisals upfront on nearly all conventional and government backed mortgage loans.
Appraisers are paid to perform a task, and it is expressly written into each appraisal report that the value conclusions within that report are not predetermined and are not a foundation for any subsequent event.
Unfortunately, through those good times, many lenders were of the opinion that if an appraisal did not “meet the number”, or come in at a value that would facilitate the loan closing, that they then didn’t have to pay for the appraisal. Often, they would just call the next appraiser and order a new appraisal (after trying to get a check of value from the new appraiser) and just move on down the line until they were able to obtain an appraisal that “worked”.
Well, that defeats the whole point of the appraisal.
This helps to ensure that appraisers will actually get paid for their work, and it helps to solidify the independence of the appraisal in the loan process, so those lenders that really care can feel reasonably assured that the are getting a truly independent opinion of value
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